Update the art program of one of the most iconic titles in the field of human anatomy, Kenneth Moore’s Clinically Oriented Anatomy.
Moore’s Clinically Oriented Anatomy has established itself as one of the pre-eminent books in the field of human anatomy primarily because of the widely acclaimed clinical correlations. Visually, the material has evolved over the past 30 years as imaging and art rendering technology improved. This, however, resulted in a less-than-ideal collection of visual material as various styles, color palettes and artistic techniques were introduced into the text over time. The publisher wanted to provide a more cohesive look to the program, with all figures reproduced with a similar look and feel while maintaining the core educational values of the text. This would improve the accuracy of the art, provide the student with a consistent learning experience and provide a new, fresh appearance to the classical art derived from earlier editions.
The biggest challenge we faced when illustrating the 7th edition of Moore was unifying the art style across the book while retaining the accuracy and quality of content within each illustration. We were committed to staying true to the existing anatomical detail for each figure, while recreating the figure with a clear, consistent rendering style and a more vibrant colour palette. The previous editions included illustrations using many different styles and colour palettes. Some of the looser rendering styles in previous editions allowed some areas of anatomy to remain undefined. When we applied the 7th edition rendering style to figures like these, we would research the relevant anatomy and fill in the blanks, providing greater context to the featured content.
Moore Clinically Oriented Anatomy, 7e
How We Did It
We started with an extensively documented review of the existing art program by one of our medial illustrators. Each figure was deconstructed and the various elements within each piece were identified as to the exact type and amount of revision that would be required to meet the new style guidelines. A complete style guide was developed so that as additional medical illustrators were brought onto the team, we would be able to control the consistency and deliver the accuracy required. In order to achieve a balance between cost, pedagogical value and visual appeal, we developed a custom workflow that allowed for a continual internal review of each piece as it cycled through the development, rendering and editorial stages. Working closely with the publisher’s production team and the author team we were able to put together a program that delivered on all aspects of the clients wish-list.
Visually, Clinically Oriented Anatomy has been brought together into a cohesive package that enhances students understanding of human anatomy. Structurally we were able to develop the acclaimed blue box elements so that the clinical correlations presented were linked directly and effectively with the surrounding textual and visual elements.
We delivered the project on-time and the client reports that it continues to be a market leader in the field.